About Us

A female owned business, with the main aim of empowering women and girls through positive, strong and meaningful merch.


All of the tees are manufactured under Fair Wear standards. This ensures that there is no forced or child labour, and that conditions are safe and healthy.  The production of the organic cotton used is sustainable, and the yarn is dyed with GOTS approved chemicals. 

All clothing is printed in the U.K. using eco-friendly water based ink.

All of the necklaces and earrings are made from 100% sterling silver as the base metal and are crafted in the Birmingham Jewellery Quarter, U.K.

I'm Gemma and I run this show; I like pom poms, yellow, chatting on Instagram Stories and helping women to feel good about themselves. Once upon a time I had two Red-headed children and their births brought with them a sense of self doubt, with a good measure of PTSD from birth trauma alongside it. That's when I made the decision to help others; to speak about my experience, share the rebuilding of myself as well as my desire to raise both of my girls to believe in their worth.

The Strong Girls Club represents every woman's strength and sense of self-value.

With a career in Fashion Buying, pre-baby raising, I'm more than a little obsessed with garment quality and fit. That's why you can rest assured that anything you buy from this shop has been researched, considered and cared for to the highest of standards. 

You can hear more about my story by listening to this podcast.