OUR STORY: WHAT WE DO
We believe in sustainable, small batch production, and in creating clothes that make you look and feel amazing. The ethos of the Strong Girls Club is woven into the core of what we do.
HOW IT STARTED
It was after the birth of my youngest daughter, who I often call my "Little Red," that I built this club, the Strong Girls Club.
Her birth was an experience that almost broke me and that led to PTSD due to birth trauma. But it was also the experience that made me realise just how important it was to believe in the power of your voice, to truly know your worth and the importance of being heard.
The home of the Strong Girls Club was created, with the aim of empowering women and girls through positive, strong and meaningful messages. It's a real joy to know that it's not just my girls that I'm encouraging to know their power, but others too.
OUR ETHOS
When I started Strong Girls Club, I wanted to build a brand that made thoughtful choices from the very beginning. We're by no means perfect, but we're always asking how we can do better. Around 99% of our tees and sweatshirts are made from organic cotton because it uses less water and avoids the harmful pesticides used in conventional cotton farming.
Our garments are made to Fair Wear standards, printed locally using eco-friendly water-based inks, and packaged in compostable, recyclable or FSC-certified materials wherever possible. Many of these choices cost us more, but they're ones we're proud to make.
THE CLUB
Although this brand was founded by me, it's truly driven by our wonderful Club. We value our customers beyond measure, and we design and buy consciously to make sure that they feel as special as they truly are.
Above all our aim is to strengthen your foundations of self-belief through the values of the Strong Girls Club.